Read more about the Kids blockbuster, Tooth Fairy from Dentistry.co.uk .................
Dental payment plan providers, Denplan, has joined forces with 20th Century Fox to promote the new children's blockbuster, Tooth Fairy.
Denplan is planning a nationwide campaign to support the launch of the movie.
It also aims to highlight the benefits of good oral health for children in a fun way that supports private dentistry and the Denplan brand.
The campaign provides members with the chance to educate younger patients, their parents and potential patients on the benefits of looking after teeth – and is aimed at driving potential patients into Denplan practices.
Exclusively for Denplan member dentists only, the company's Toolkit highlights opportunities for dental practices to promote themselves in their local pres.
It's available via Denplan Online Services and provides access to themed materials and sample press releases.
The film stars Dwayne Johnson (aka The Rock) and Julie Andrews in a modern-day morality tale and will be screened in cinemas across the UK from 28 May.
Dwayne Johnson is ‘The Tooth Fairy' also known as Derek Thompson, a hard-charging minor league hockey player whose nickname comes from his habit of knocking his opponents' teeth out.
When Derek crushes a youngster's hopes, he's sentenced to one week's hard labour... as a real tooth fairy, complete with fairy wings, magic wand and frilly tutu.
As Derek slowly adapts to his new position, he begins to rediscover his own forgotten dreams.
You can read more about the film by visiting www.toothfairy-movie.com.
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